WE WANTED TO SHOW YOU this direct mail appeal, hot off the press for the Los Angeles Philharmonic.

This is not a traditional annual fund or membership solicitation. It is part of a special mail-phone campaign targeting current/lapsed donors and non-donor patrons and aims to boost the organization’s fundraising efforts at season’s end.

The theme is to welcome Gustavo Dudamel to Los Angeles and help prepare for his leadership of the LA Phil as Music Director beginning in October 2009. Fall will see a return to annual fund and membership appeals that invite prospects to “join the celebration” of Gustavo’s inaugural season.