The Art Institute of Chicago
We earned this MAXI Award for the public phase of the Art Institute’s capital campaign for The Modern Wing that opened in May. The campaign integrated direct mail and telemarketing in the solicitation of current members not included in earlier, in-person appeals.

Burchfield Penney
Art Center
We earned this MAXI Award for the grand opening campaign for the first museum building constructed in Buffalo in more than 100 years. The Art Center’s membership base nearly tripled through a series of three direct mail acquisition appeals.

McNay Art Museum
We earned this MAXI Award for the grand opening campaign for the McNay’s new Stieren Center for Exhibitions. The Museum doubled its membership base in less than six months from two direct mail acquisition appeals.