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Publications
Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift
Jerold Panas
Bowling Alone: The Collapse and Revival of American Community
Robert D. Putnam, Lewis M. Feldstein, and Don Cohen
(Simon & Schuster)
Dear Friend: Mastering the Art of Direct-Mail Fund Raising
Kay Partney Lautman and Henry Goldstein
(Fund Raising Institute)
Developing Major Gifts: Turning Small Donors into Big Contributions
Laura Fredricks
(Aspen Publishers)
Direct Marketing for Nonprofits 
Kay Partney Lautman
(Aspen Publishers)
Exceptional Customer Service: Going Beyond Your Good Service to Exceed the Customer’s Expectation
Lisa Ford, David McNair, and Bill Perry
(Adams Media Corp.)
The Five Strategies for Fundraising Success
Mal Warwick
Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers
James M. Greenfield
(John Wiley and Sons, Inc.)
Fundraising on the Internet: The ePhilanthropyFoundation.Org’s Guide to Success Online 
ed. Mal Warwick, Ted Hart, and Nick Allen
Give to Live: How Giving Can Change Your Life
Douglas M. Lawson
(ALTI Publishing)
How to Write Successful Fundraising Letters
Mal Warwick
Innovations in Annual Giving: Ten Departures that Worked
Robert A. Burdenski
(CASE Publication)
Inspired Philanthropy: Your Step-by-Step Guide to Creating a Giving Plan
Tracy Gary and Melissa Kohner
Keep Your Donors
Tom Ahern and Simone Joyaux
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Frederick F. Reichheld
(Harvard Business School Press)
Loyalty Rules: How Today's Leaders Build Lasting Relationships
Frederick F. Reichheld
(Harvard Business School Press)
Making Museums Matter
Stephen E. Weil
(Smithsonian Institution Press)
Marketing Planning: A Step-By-Step Guide
James W. Taylor
(Prentice Hall)
Membership Development: An Action Plan for Results
Patricia Rich and Dana Hines
(Jones and Bartlett)
The Mercifully Brief, Real-World Guide to Raising $1,000 Gifts by Mail
Mal Warwick
Museum Marketing and Strategy (2nd edition)
Neil Kotler, Philip Kotler, Wendy Kotler
(Jossey-Bass Publishers)
Revolution in the Mailbox
Mal Warwick
Ten Steps to Fundraising Success
Mal Warwick
Testing, Testing, 1,2,3: Raise More Money with Direct Mail Tests
Mal Warwick
(Jossey-Bass Publishers)
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Arthur Hughes
Wired For Culture: How E-mail is Revolutionizing Arts Marketing
Eugene Carr
(Patron Publishing)
Write on Target
Donna Baier Stein
Annual Giving: A Practical Approach
Fritz W. Schroeder
Special Events: Planning for Success; 2nd edition
April Harris
Giving: How Each of Us Can Change the World
Bill Clinton
Donor-Centered Fundraising
Penelope Burk
Internet
Association of Fundraising Professionals
http://www.afpnet.org
The Agitator (fundraising blog)
http://www.theagitator.net
The American Association of Museums
http://aam-us.org
Arts eVentures, Inc.
http://www.artseventures.com
Council for Advancement and Support of Education
http://case.org
Charity Channel
http://charitychannel.com
The Chronicle of Philanthropy
http://philanthropy.com
The Direct Marketing Association
http://www.the-dma.org
DM News: The Online Newspaper of Record for Direct Marketers
http://www.dmnews.com
Donordigital: Online Fundraising, Advocacy, and Marketing
http://donordigital.com
Donor Power Blog (fundraising blog)
http://www.donorpowerblog.com
Fundraising Success Magazine (online)
http://www.fundraisingsuccessmag.com
TargetX: Email Marketing Solutions for Colleges, Nonprofits and Publishers
http://www.targetx.com
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List courtesy of the American Museum Membership Conference, which will be held in Philadelphia from October 24 to 27, 2011. For more information, please visit the AMMC website at artmuseummembership.org.
As a proud sponsor of the AMMC, NPO hopes to see you at this not-to-be-missed conference for membership managers nationwide.
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