December 2010
Peace Be With You
A holiday wish from NPO, with original artwork by Diana Cauvin-Clements.

November 2010
The “Direct” in Direct Marketing
Important information on targeting the right audience for your mailings through good list selection and data management.

October 2010
Let The Fundraising Begin!
The reasons why performing arts organizations should start their direct mail fundraising appeals in early fall.

August 2010
The Added Value of Direct Mail Acquisition
Measuring the full impact of direct mail acquisition on your giving program.

July 2010
Adler Planetarium:
The Membership Experience
Highlighting the membership experience in direct mail acquisition appeals with the Adler Planetarium as a case study.

May 2010
North Carolina Museum of Art: Grand Opening Campaign
The record-setting results of our direct mail acquisition and upgrade campaign for the grand opening of the new West Building at the North Carolina Museum of Art.

April 2010
Frequency of Giving
A brief presentation on frequency of giving and its impact on Annual Fund programs for performing arts organizations.

March 2010
Strategic Use of Premiums
A brief presentation on using premiums to best effect in direct mail appeals for renewals, upgrades, lapsed member recovery, annual funds, and capital campaigns.

February 2010
Brooklyn Botanic Garden
A brief description of event marketing and how it works to boost response to direct mail acquisition appeals, with an example from Brooklyn Botanic Garden.

January 2010
Philadelphia Museum of Art
A brief description of the value proposition and its application in direct mail appeals for the Philadelphia Museum of Art.