December 2011
Peace Be With You
A holiday wish from NPO, with original artwork by Diana Cauvin-Clements.

November 2011
World Monuments Fund:
2012 Watch Report Campaign
Timing is an important consideration in direct mail, as evidenced by the 2012 Watch Campaign for the World Monuments Fund.

October 2011
Getting Personal
A brief discussion on getting personal in direct mail marketing.

August 2011
Back to School
A roster of published and internet resources for membership marketing and donor development.

July 2011
BBG and NPO Wins Maxi Award
A brief description of our award-winning campaign for Brooklyn Botanic Garden’s 100th Anniversary.

June 2011
Discounting Memberships:
A Game of Finesse
A brief description of the benefits and potential hazards of discounting memberships for museums.

May 2011
The Mighty Challenge Grant
A brief description of challenge grants, with an example from the Milwaukee Symphony Orchestra.

April 2011
The Benefits of Exhibition Marketing - Pt. 2
Direct mail appeals sent twice a year contribute to membership growth and renewal revenue for the Norton Museum of Art.

March 2011
The Benefits of Exhibition Marketing - Pt. 1
More Mail=More Members, More Tickets, More Visitors as experienced by the Philadelphia Museum of Art.

January 2011
New Year’s Resolution - Renewals
A list of items to review when looking to strengthen your renewal process and maximize retention.